Do I Need a Custom Website or Can I Use a Template?

In detail

Templates work for very simple, low-stakes sites; if your website is a primary growth channel, you need a custom build — templates limit conversion optimization, brand differentiation, and technical performance. Templates are built for general use, not your specific customer journey. As you scale, limitations show up as slow load times, awkward CMS structures, and a site that looks like everyone else's. Custom builds cost more upfront but remove that ceiling.