How Fast Should My Website Load?

In detail

Aim for under 2.5 seconds for your largest content element to load (Largest Contentful Paint) — anything past 3 seconds starts costing you visitors and search rankings. Speed is both a ranking factor and a conversion factor — every extra second of load time measurably increases bounce rate. Heavy images, unoptimized code, and bloated third-party scripts are the usual culprits. A well-built site loads fast by default.