Should I Redesign My Website or Optimize What I Have?
Short answer
Optimize if the foundation is solid; redesign if structure or messaging holds you back.
In detail
Optimize if your site's foundation is solid but underperforming in specific areas; redesign if the structure, messaging, or technical foundation is fundamentally holding the business back. A full redesign makes sense when incremental fixes keep hitting a ceiling — outdated CMS, poor mobile experience, or messaging that no longer matches your business. If the core is sound, targeted CRO and content improvements are faster and cheaper than starting over.
Next step
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