# What Factors Impact My Website's Search Rankings? | Yungle

> Content relevance, speed, mobile usability, backlinks and technical SEO.

Source: https://yungle.ai/faqs/what-factors-impact-my-websites-search-rankings/

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FAQ

# What Factors Impact My Website's Search Rankings?

Short answer

Content relevance, speed, mobile usability, backlinks and technical SEO.

In detail

The biggest factors are content relevance, page speed, mobile usability, backlink quality, and technical SEO — like clean site structure and proper metadata. Google now also weighs experience and trust signals (E-E-A-T) — real expertise behind the content, not just keyword-stuffed pages. A technically solid site with genuinely useful content will consistently outrank a flashier site with thin, generic pages.

Related resources

-   Glossary

    ## Technical SEO

    Technical SEO covers the backend factors, like site speed and crawlability, that affect rankings.

    [See full term](https://yungle.ai/glossary/technical-seo)
-   FAQ

    ## Why Is My Website Not Ranking on Google?

    Usually thin content, weak technical SEO, slow speed or too few quality backlinks.

    [Read the full answer](https://yungle.ai/faqs/why-is-my-website-not-ranking-on-google)
-   Glossary

    ## E-E-A-T

    E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust, Google's quality framework.

    [See full term](https://yungle.ai/glossary/e-e-a-t)

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