# What Is a Good Conversion Rate for My Website? | Yungle

> Typically 2–5%, varying by industry: e-commerce lower, B2B lead-gen often higher.

Source: https://yungle.ai/faqs/what-is-a-good-conversion-rate-for-my-website/

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FAQ

# What Is a Good Conversion Rate for My Website?

Short answer

Typically 2–5%, varying by industry: e-commerce lower, B2B lead-gen often higher.

In detail

Average website conversion rates fall between 2% and 5%, though this varies significantly by industry — e-commerce tends to run lower, B2B lead-gen sites often run higher. Benchmark against your own historical data more than industry averages, since traffic quality and offer type vary a lot. The more useful question is: what's your current rate, and what would a 1-point improvement be worth in revenue? That reframes CRO as a growth lever, not a vanity metric.

Related resources

-   Insight

    ## CRO Is Infrastructure, Not a One-Time Audit

    Why conversion rate optimization works as an ongoing system for B2B websites, what that system includes, and how to start without a big project.

    [Read the full insight](https://yungle.ai/insights/cro-is-infrastructure-not-a-phase)
-   FAQ

    ## How Can I Improve My Website's Conversion Rate?

    Sharpen your above-the-fold message, simplify CTAs and remove form friction.

    [Read the full answer](https://yungle.ai/faqs/how-can-i-improve-my-websites-conversion-rate)
-   FAQ

    ## How Much Should I Budget for Digital Marketing Monthly?

    Often 7–10% of revenue overall, with $2,000–$8,000+ a month for website and SEO.

    [Read the full answer](https://yungle.ai/faqs/how-much-should-i-budget-for-digital-marketing-monthly)

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