What Is a Good Conversion Rate for My Website?
Short answer
Typically 2–5%, varying by industry: e-commerce lower, B2B lead-gen often higher.
In detail
Average website conversion rates fall between 2% and 5%, though this varies significantly by industry — e-commerce tends to run lower, B2B lead-gen sites often run higher. Benchmark against your own historical data more than industry averages, since traffic quality and offer type vary a lot. The more useful question is: what's your current rate, and what would a 1-point improvement be worth in revenue? That reframes CRO as a growth lever, not a vanity metric.
Next step
Let's talk
