# What Is CRO and Why Does My Business Need It? | Yungle

> CRO gets more of your existing visitors to act — buy, book or enquire — without buying more traffic.

Source: https://yungle.ai/faqs/what-is-cro-and-why-does-my-business-need-it/

1.  [Resources](https://yungle.ai/resources)
2.  FAQs

FAQ

# What Is CRO and Why Does My Business Need It?

Short answer

CRO gets more of your existing visitors to act — buy, book or enquire — without buying more traffic.

In detail

CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.

Related resources

-   Glossary

    ## CRO

    CRO is the process of improving a website to turn more visitors into leads, customers, or sales.

    [See full term](https://yungle.ai/glossary/cro-conversion-rate-optimization)
-   FAQ

    ## How Can I Improve My Website's Conversion Rate?

    Sharpen your above-the-fold message, simplify CTAs and remove form friction.

    [Read the full answer](https://yungle.ai/faqs/how-can-i-improve-my-websites-conversion-rate)
-   FAQ

    ## What Is a Good Conversion Rate for My Website?

    Typically 2–5%, varying by industry: e-commerce lower, B2B lead-gen often higher.

    [Read the full answer](https://yungle.ai/faqs/what-is-a-good-conversion-rate-for-my-website)

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