What Is CRO and Why Does My Business Need It?
Short answer
CRO gets more of your existing visitors to act — buy, book or enquire — without buying more traffic.
In detail
CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.
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