What's the Difference Between a $5K and $20K Website?

Short answer

$5K usually means a template; $20K buys custom design, conversion UX and technical SEO/AEO.

In detail

A $5K website usually buys you a templated build with minimal strategy behind it; a $20K website buys custom design, conversion-focused UX, technical SEO/AEO setup, and a site built to scale with your business. At $5K, most of the budget goes to production — building pages fast. At $20K, budget goes to research, messaging, and testing before design even starts. That upfront work is what makes the $20K site convert and rank better long after launch.

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