# What is Analytics? | Yungle glossary

> Analytics is the systematic analysis of data, like page views and bounce rate, to guide content and site decisions.

Source: https://yungle.ai/glossary/analytics/

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2.  Glossary

Glossary · A

# Analytics

In plain words

Analytics refers to the systematic analysis of data to gain insights into user behavior and content performance. Tools like Google Analytics help track metrics such as page views, bounce rates, and user demographics, enabling businesses to make informed decisions and optimize their content strategies.

Example

Analytics shows that 60% of visitors leave the pricing page within 10 seconds, so the team moves the plan comparison above the testimonials and measures again.

Related resources

-   FAQ

    ## Why Do I Need Web Analytics?

    Web analytics show you what's actually happening on your site — where traffic comes from, what visitors do, and where they drop off — data you need to make informed decisions instead of guessing. Without analytics, every website decision is a guess. With them, you can see which pages convert, which traffic sources actually produce customers, and where CRO effort will pay off most. Analytics turn your website from a static asset into something you can systematically improve.

    [See answer](https://yungle.ai/resources?type=faq#why-do-i-need-web-analytics)
-   Glossary

    ## Bounce Rate

    Bounce rate is the share of visitors who leave a page without taking any further action.

    [See term](https://yungle.ai/glossary/bounce-rate)
-   Glossary

    ## User Interface

    The user interface is the point of interaction between users and a product, shaping navigation and usability.

    [See term](https://yungle.ai/glossary/user-interface)
-   FAQ

    ## How Do Advanced Integrations Improve My Website?

    Integrations connect your website to the tools that run your business — CRM, email marketing, analytics, scheduling — so leads and data flow automatically instead of requiring manual work. A well-integrated site turns form submissions directly into CRM records, triggers automated follow-up emails, and feeds real conversion data back into your marketing decisions. Without integrations, a website is a dead end; with them, it becomes part of your actual sales and marketing system.

    [See answer](https://yungle.ai/resources?type=faq#how-do-advanced-integrations-improve-my-website)

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