# What is Backlink? | Yungle glossary

> A backlink is an inbound link from another website, one of the oldest and strongest ranking signals.

Source: https://yungle.ai/glossary/backlink/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · B

# Backlink

In plain words

A backlink is a link from an external website pointing to your site. Search engines treat backlinks as votes of confidence, especially from authoritative, topically-relevant domains, making backlink quality one of the most influential off-page SEO ranking factors.

Example

An industry newsletter links to your report on B2B website benchmarks. That link counts as a vote of trust for the report and for your domain.

Related resources

-   Glossary

    ## Off-Page SEO

    Off-page SEO covers ranking factors that happen away from your own website, like backlinks.

    [See term](https://yungle.ai/glossary/off-page-seo)
-   FAQ

    ## What Factors Impact My Website's Search Rankings?

    The biggest factors are content relevance, page speed, mobile usability, backlink quality, and technical SEO — like clean site structure and proper metadata. Google now also weighs experience and trust signals (E-E-A-T) — real expertise behind the content, not just keyword-stuffed pages. A technically solid site with genuinely useful content will consistently outrank a flashier site with thin, generic pages.

    [See answer](https://yungle.ai/resources?type=faq#what-factors-impact-my-websites-search-rankings)
-   FAQ

    ## Why Is My Website Not Ranking on Google?

    Your website likely isn't ranking due to a combination of thin or irrelevant content, weak technical SEO, slow load speed, or a lack of quality backlinks pointing to your site. Run a technical audit first — broken links, missing metadata, and slow pages are common and fixable quickly. If technical health is solid, the issue is usually content: not enough pages targeting real search intent, or content too generic to compete with more specific pages.

    [See answer](https://yungle.ai/resources?type=faq#why-is-my-website-not-ranking-on-google)
-   Glossary

    ## SEO

    Making your site easy for search engines to find, read and rank.

    [See term](https://yungle.ai/glossary/seo)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

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