# What is Bounce Rate? | Yungle glossary

> Bounce rate is the share of visitors who leave a page without taking any further action.

Source: https://yungle.ai/glossary/bounce-rate/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · B

# Bounce Rate

In plain words

Bounce rate measures the percentage of visitors who land on a page and leave without clicking, scrolling meaningfully, or visiting another page. A high bounce rate can signal a mismatch between what a visitor expected and what the page delivers, and it's a key metric agencies monitor when running conversion rate optimization (CRO).

Example

A paid campaign sends visitors to a generic homepage and 80% leave without a second click. The same ad pointed to a dedicated landing page keeps far more of them.

Related resources

-   Glossary

    ## Conversion Rate Optimization

    CRO is the process of improving a website to turn more visitors into leads, customers, or sales.

    [See term](https://yungle.ai/glossary/cro-conversion-rate-optimization)
-   Glossary

    ## Analytics

    Analytics is the systematic analysis of data, like page views and bounce rate, to guide content and site decisions.

    [See term](https://yungle.ai/glossary/analytics)
-   FAQ

    ## What Is CRO and Why Does My Business Need It?

    CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.

    [See answer](https://yungle.ai/resources?type=faq#what-is-cro-and-why-does-my-business-need-it)
-   FAQ

    ## What Is a Good Conversion Rate for My Website?

    Average website conversion rates fall between 2% and 5%, though this varies significantly by industry — e-commerce tends to run lower, B2B lead-gen sites often run higher. Benchmark against your own historical data more than industry averages, since traffic quality and offer type vary a lot. The more useful question is: what's your current rate, and what would a 1-point improvement be worth in revenue? That reframes CRO as a growth lever, not a vanity metric.

    [See answer](https://yungle.ai/resources?type=faq#what-is-a-good-conversion-rate-for-my-website)
-   Insight

    ## CRO Is Infrastructure, Not a One-Time Audit

    Why conversion rate optimization works as an ongoing system for B2B websites, what that system includes, and how to start without a big project.

    [Read insight](https://yungle.ai/insights/cro-is-infrastructure-not-a-phase)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

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