# What is Call to Action (CTA)? | Yungle glossary

> A CTA is the prompt, usually a button, that tells a visitor exactly what to do next.

Source: https://yungle.ai/glossary/call-to-action-cta/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · C

# Call to Action

In plain words

A call to action (CTA) is a prompt, most often a button or link, designed to move a visitor toward a specific next step such as booking a call or starting a trial. Clear, well-placed CTAs are a core lever in conversion rate optimization (CRO), since even small wording or placement changes can significantly shift conversion rate.

Example

“Get your free growth audit” says exactly what happens next. “Submit” doesn't.

Related resources

-   FAQ

    ## How Can I Improve My Website's Conversion Rate?

    Start with your above-the-fold messaging, simplify your calls-to-action, and remove friction from forms — these three changes account for most conversion gains before anything else matters. After that, test one variable at a time: headline, CTA placement, form length. Use analytics and session recordings to see where visitors actually drop off instead of guessing. CRO is iterative — small, evidence-based changes compound over months.

    [See answer](https://yungle.ai/resources?type=faq#how-can-i-improve-my-websites-conversion-rate)
-   FAQ

    ## What Is CRO and Why Does My Business Need It?

    CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.

    [See answer](https://yungle.ai/resources?type=faq#what-is-cro-and-why-does-my-business-need-it)
-   Glossary

    ## Conversion Rate Optimization

    CRO is the process of improving a website to turn more visitors into leads, customers, or sales.

    [See term](https://yungle.ai/glossary/cro-conversion-rate-optimization)
-   Glossary

    ## Prompt Engineering

    Prompt engineering is the practice of crafting inputs to get better, more precise outputs from an AI model.

    [See term](https://yungle.ai/glossary/prompt-engineering)
-   Insight

    ## CRO Is Infrastructure, Not a One-Time Audit

    Why conversion rate optimization works as an ongoing system for B2B websites, what that system includes, and how to start without a big project.

    [Read insight](https://yungle.ai/insights/cro-is-infrastructure-not-a-phase)
-   Insight

    ## How to Structure a Homepage for AEO

    How to structure a homepage so ChatGPT, Perplexity and Google AI Overviews can understand it, extract a clear answer and cite your brand.

    [Read insight](https://yungle.ai/insights/how-aeo-changes-the-way-we-build-your-homepage)

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