The naming system a developer uses to organize and label the styles across a website. A solid system — like Lumos — keeps a site maintainable long-term. The absence of one is a sign of future technical debt.
Example
Classes like card_title and card_title--large make it clear what each style does, so another developer can edit the site without breaking the layout.
Related resources
Glossary
Client-First
Client-First is Webflow's official naming and class convention for building scalable, reusable sites.
How to translate a brand identity into a website without losing it: design tokens, components, typography, motion and a CMS your marketing team can run.
SEO builds organic, unpaid rankings that compound over time; Google Ads buys immediate visibility that stops the moment you stop paying — they solve different problems and work best combined. Ads are ideal for immediate demand and testing what messaging converts. SEO builds a durable asset that keeps generating traffic without ongoing spend. Most mature growth strategies use ads for short-term wins while SEO builds the long-term foundation underneath.
