Cognitive Load

In plain words

Cognitive load is the amount of mental effort a visitor has to spend processing a page's layout, copy, and choices. Reducing cognitive load, through clearer hierarchy, simpler copy, and fewer competing CTAs, is a foundational UX principle that improves both usability and conversion rate.

Example

A pricing page with nine plans and twenty toggles makes visitors work too hard. Three plans with one recommended option is easier to decide on.

FAQ
How Fast Should My Website Load?
Aim for under 2.5 seconds for your largest content element to load (Largest Contentful Paint) — anything past 3 seconds starts costing you visitors and search rankings. Speed is both a ranking factor and a conversion factor — every extra second of load time measurably increases bounce rate. Heavy images, unoptimized code, and bloated third-party scripts are the usual culprits. A well-built site loads fast by default.
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Insight
How to Write Copy AI Answer Engines Can Quote
A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.
Read insight
Glossary
Heading Hierarchy
Heading hierarchy is the logical order of H1 through H6 tags that structures a page's content.
See term
Glossary
Natural Language Processing
NLP is the branch of AI that lets computers understand, interpret, and generate human language.
See term
FAQ
What Makes a Website User-Friendly?
A user-friendly website has clear navigation, fast load times, obvious next steps, and content that answers visitor questions without making them dig for it. Good UX is mostly invisible — visitors don't notice it, they just don't get frustrated. The test is simple: can someone unfamiliar with your business find what they need in under 10 seconds? If not, the structure needs work before the visuals do.
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Next step

Let's talk

Engraving of a jungle panorama with mountains — Inspired by Tulum, QROO, MX

How Fast Should My Website Load?

How to Write Copy AI Answer Engines Can Quote

Heading Hierarchy

Natural Language Processing

What Makes a Website User-Friendly?

Let's talk