A content strategy is a plan that outlines how content will be created, published, and managed to achieve specific business goals. It involves understanding the target audience, defining key messages, and determining the best channels for distribution, ensuring that content aligns with overall marketing objectives.
Example
A B2B company maps each buyer question to one page: a pricing page for “how much”, a comparison page for “X vs Y” and an FAQ for objections.
Related resources
Glossary
Content Management
Content management is the process of creating, editing, and publishing digital content in an organized way.
Google has stated it doesn't penalize content for being AI-generated specifically — it penalizes low-quality, unhelpful content, regardless of whether a person or an AI wrote it. The risk isn't the tool, it's publishing generic, unedited AI output at scale without expertise or fact-checking behind it. Content that's genuinely useful, accurate, and reviewed by someone with real expertise performs fine whether AI assisted in drafting it or not.
A well-built custom website typically takes 4 to 8 weeks from kickoff to launch, depending on page count, content readiness, and how many rounds of feedback are involved. Strategy and content usually take longer than the actual design and build. If your team has copy, brand assets, and decision-makers ready to move fast, timelines compress. If content isn't ready, that's almost always what stretches a project past 8 weeks — not the build itself.
