# What is Conversion Rate Optimization (CRO)? | Yungle glossary

> CRO is the process of improving a website to turn more visitors into leads, customers, or sales.

Source: https://yungle.ai/glossary/cro-conversion-rate-optimization/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · C

# Conversion Rate Optimization

In plain words

The process of improving your website to turn more visitors into leads, customers, or sales. It's not just visual design — it's page structure, content hierarchy, calls to action, and user experience all working together toward one goal.

Example

Cutting a contact form from nine fields to four, then A/B testing the button text, lifts demo requests without buying more traffic.

Related resources

-   FAQ

    ## What Is CRO and Why Does My Business Need It?

    CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.

    [See answer](https://yungle.ai/resources?type=faq#what-is-cro-and-why-does-my-business-need-it)
-   Insight

    ## CRO Is Infrastructure, Not a One-Time Audit

    Why conversion rate optimization works as an ongoing system for B2B websites, what that system includes, and how to start without a big project.

    [Read insight](https://yungle.ai/insights/cro-is-infrastructure-not-a-phase)
-   Glossary

    ## Bounce Rate

    Bounce rate is the share of visitors who leave a page without taking any further action.

    [See term](https://yungle.ai/glossary/bounce-rate)
-   FAQ

    ## How Can I Improve My Website's Conversion Rate?

    Start with your above-the-fold messaging, simplify your calls-to-action, and remove friction from forms — these three changes account for most conversion gains before anything else matters. After that, test one variable at a time: headline, CTA placement, form length. Use analytics and session recordings to see where visitors actually drop off instead of guessing. CRO is iterative — small, evidence-based changes compound over months.

    [See answer](https://yungle.ai/resources?type=faq#how-can-i-improve-my-websites-conversion-rate)
-   Glossary

    ## Heading Hierarchy

    Heading hierarchy is the logical order of H1 through H6 tags that structures a page's content.

    [See term](https://yungle.ai/glossary/heading-hierarchy)

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