A digital asset is any content that exists in a digital format and is valuable to an organization. This includes images, videos, documents, and web pages. Proper management of digital assets is essential for maximizing their utility and ensuring they are easily retrievable and usable.
Example
Product screenshots, the brand video and downloadable PDFs are stored with names, alt text and usage notes, so the team finds and reuses them.
Related resources
Glossary
Content Management
Content management is the process of creating, editing, and publishing digital content in an organized way.
Hire an agency when your marketing needs outpace your internal team's bandwidth or expertise — usually when you're trying to grow but don't have the in-house skill set to execute SEO, CRO, and design well together. A good sign it's time: you're generating traffic but not leads, or you know marketing needs to improve but don't have anyone dedicated to owning it. Agencies make the most sense when you need coordinated execution across multiple disciplines, not just one-off tasks.
How Much Should I Budget for Digital Marketing Monthly?
Most growing businesses budget 7-10% of revenue for marketing overall, with website and SEO typically making up $2,000 to $8,000+ per month depending on growth goals and competitiveness. Budget should scale with ambition, not just company size. A business trying to double revenue in a year needs a heavier marketing investment than one maintaining steady growth. Track spend against pipeline and revenue generated, not just activity, to know if the budget is right.
