# What is Domain Authority? | Yungle glossary

> Domain Authority is a third-party score predicting how well a whole website will rank in search.

Source: https://yungle.ai/glossary/domain-authority/

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Glossary · D

# Domain Authority

In plain words

Domain Authority is a scoring metric, popularized by Moz, that predicts how likely a website is to rank in search engine results based on factors like backlink profile and site age. It's not an official Google metric, but it's a widely used shorthand for comparing overall site strength.

Example

A new site with ten referring domains will struggle to outrank an established competitor with thousands, even if its page is better written.

Related resources

-   Glossary

    ## Topical Authority

    Topical authority is the depth and consistency of a site's coverage of a subject over time.

    [See term](https://yungle.ai/glossary/topical-authority)
-   FAQ

    ## Can My Website Rank in Google's Local 3-Pack?

    Yes, if your Google Business Profile is fully optimized, your website has consistent NAP (name, address, phone) data, and you have enough relevant local reviews and citations. The 3-pack weighs proximity, relevance, and prominence. Website quality matters, but Google Business Profile signals matter more locally. Fix your profile first — categories, hours, photos, reviews — then make sure your site reinforces the same information.

    [See answer](https://yungle.ai/resources?type=faq#can-my-website-rank-in-googles-local-3-pack)
-   Glossary

    ## Rank Tracking

    Rank tracking is monitoring where a site's pages appear in search results for target keywords over time.

    [See term](https://yungle.ai/glossary/rank-tracking)

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