Domain Authority

In plain words

Domain Authority is a scoring metric, popularized by Moz, that predicts how likely a website is to rank in search engine results based on factors like backlink profile and site age. It's not an official Google metric, but it's a widely used shorthand for comparing overall site strength.

Example

A new site with ten referring domains will struggle to outrank an established competitor with thousands, even if its page is better written.

Glossary
Topical Authority
Topical authority is the depth and consistency of a site's coverage of a subject over time.
See term
FAQ
Can My Website Rank in Google's Local 3-Pack?
Yes, if your Google Business Profile is fully optimized, your website has consistent NAP (name, address, phone) data, and you have enough relevant local reviews and citations. The 3-pack weighs proximity, relevance, and prominence. Website quality matters, but Google Business Profile signals matter more locally. Fix your profile first — categories, hours, photos, reviews — then make sure your site reinforces the same information.
See answer
Glossary
Rank Tracking
Rank tracking is monitoring where a site's pages appear in search results for target keywords over time.
See term

Next step

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Topical Authority

Can My Website Rank in Google's Local 3-Pack?

Rank Tracking

Let's talk