# What is E-E-A-T? | Yungle glossary

> E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust, Google's quality framework.

Source: https://yungle.ai/glossary/e-e-a-t/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · E

# E-E-A-T

In plain words

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the framework Google's quality raters use to evaluate content, especially for topics that affect a person's health, finances, or safety. Strong E-E-A-T signals, like author credentials and cited sources, matter for both traditional SEO and AI answer engines choosing which sources to trust.

Example

An insight signed by a named author with a bio and real project experience, and backed by sources, signals more trust than an anonymous post.

Related resources

-   FAQ

    ## What Factors Impact My Website's Search Rankings?

    The biggest factors are content relevance, page speed, mobile usability, backlink quality, and technical SEO — like clean site structure and proper metadata. Google now also weighs experience and trust signals (E-E-A-T) — real expertise behind the content, not just keyword-stuffed pages. A technically solid site with genuinely useful content will consistently outrank a flashier site with thin, generic pages.

    [See answer](https://yungle.ai/resources?type=faq#what-factors-impact-my-websites-search-rankings)
-   FAQ

    ## Will Using AI Content Hurt My SEO?

    Google has stated it doesn't penalize content for being AI-generated specifically — it penalizes low-quality, unhelpful content, regardless of whether a person or an AI wrote it. The risk isn't the tool, it's publishing generic, unedited AI output at scale without expertise or fact-checking behind it. Content that's genuinely useful, accurate, and reviewed by someone with real expertise performs fine whether AI assisted in drafting it or not.

    [See answer](https://yungle.ai/resources?type=faq#will-using-ai-content-hurt-my-seo)
-   Glossary

    ## Answer Engine Optimization

    Answer Engine Optimization. Optimizing your site so AI answer engines can read, trust and quote it.

    [See term](https://yungle.ai/glossary/aeo)
-   Glossary

    ## Technical SEO

    Technical SEO covers the backend factors, like site speed and crawlability, that affect rankings.

    [See term](https://yungle.ai/glossary/technical-seo)
-   Insight

    ## How to Write Copy AI Answer Engines Can Quote

    A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.

    [Read insight](https://yungle.ai/insights/writing-copy-that-ai-answer-engines-can-quote)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

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