# What is Entity SEO? | Yungle glossary

> Entity SEO optimizes for how search engines understand real-world people, places, and concepts.

Source: https://yungle.ai/glossary/entity-seo/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · E

# Entity SEO

In plain words

Entity SEO is the practice of optimizing content so search engines correctly identify and connect the real-world people, places, organizations, and concepts (entities) mentioned on a page, rather than optimizing for isolated keywords. Strong entity SEO helps a brand appear consistently across a search engine's knowledge graph and AI-generated answers.

Example

Consistent Organization schema, a Google Business Profile and matching LinkedIn and Crunchbase profiles help Google recognize the company as one clear entity.

Related resources

-   Glossary

    ## Knowledge Graph

    A knowledge graph is a search engine's structured database of entities and how they relate to each other.

    [See term](https://yungle.ai/glossary/knowledge-graph)
-   Glossary

    ## SEO

    Making your site easy for search engines to find, read and rank.

    [See term](https://yungle.ai/glossary/seo)
-   FAQ

    ## How Do I Optimize My Website for Search Engines?

    Start with clean technical SEO — fast load times, proper heading structure, mobile responsiveness — then build content around what your actual customers are searching for. Most sites over-invest in keywords and under-invest in structure. Google needs to crawl and understand your site before content quality even matters. Fix the technical foundation first, then focus content on answering real customer questions clearly.

    [See answer](https://yungle.ai/resources?type=faq#how-do-i-optimize-my-website-for-search-engines)
-   Insight

    ## SEO and AEO Checklist Before You Launch

    A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited.

    [Read insight](https://yungle.ai/insights/seo-aeo-checklist-before-launching-a-website)
-   Insight

    ## How to Write Copy AI Answer Engines Can Quote

    A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.

    [Read insight](https://yungle.ai/insights/writing-copy-that-ai-answer-engines-can-quote)

Next step

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