Entity SEO

In plain words

Entity SEO is the practice of optimizing content so search engines correctly identify and connect the real-world people, places, organizations, and concepts (entities) mentioned on a page, rather than optimizing for isolated keywords. Strong entity SEO helps a brand appear consistently across a search engine's knowledge graph and AI-generated answers.

Example

Consistent Organization schema, a Google Business Profile and matching LinkedIn and Crunchbase profiles help Google recognize the company as one clear entity.

Glossary
Knowledge Graph
A knowledge graph is a search engine's structured database of entities and how they relate to each other.
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Glossary
SEO
Making your site easy for search engines to find, read and rank.
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FAQ
How Do I Optimize My Website for Search Engines?
Start with clean technical SEO — fast load times, proper heading structure, mobile responsiveness — then build content around what your actual customers are searching for. Most sites over-invest in keywords and under-invest in structure. Google needs to crawl and understand your site before content quality even matters. Fix the technical foundation first, then focus content on answering real customer questions clearly.
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Insight
SEO and AEO Checklist Before You Launch
A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited.
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Insight
How to Write Copy AI Answer Engines Can Quote
A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.
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Next step

Let's talk

Engraving of a jungle panorama with mountains — Inspired by Tulum, QROO, MX

Knowledge Graph

SEO

How Do I Optimize My Website for Search Engines?

SEO and AEO Checklist Before You Launch

How to Write Copy AI Answer Engines Can Quote

Let's talk