An evolution of SEO built for generative AI models. It's about positioning your brand and content so that AI systems like ChatGPT, Perplexity, or Gemini recommend you when someone searches for your services.
Example
When someone asks ChatGPT for “B2B website partners that also handle SEO”, a clear services page, an FAQ and third-party mentions make it more likely your brand is recommended.
Related resources
Glossary
Answer Engine Optimization
Answer Engine Optimization. Optimizing your site so AI answer engines can read, trust and quote it.
How Do I Optimize My Website for AI Search Engines Like ChatGPT?
Write clear, self-contained answers to specific questions using structured formatting like headers and lists, build genuine topical authority around your subject area, and make sure your content is easy for AI crawlers to access and parse technically. AI tools like ChatGPT and Perplexity favor content that directly answers a question without requiring the reader to piece it together from a long article. This is the core of AEO, and it overlaps heavily with good traditional SEO practice.
AEO (answer engine optimization) makes your content easy for ChatGPT, Perplexity and Google AI Overviews to read and quote. If people ask AI about your category, yes — we build it into every Webflow site we ship.
How to translate a brand identity into a website without losing it: design tokens, components, typography, motion and a CMS your marketing team can run.
Why luxury brands and professional services firms need SEO and AEO built on branded search, citable expertise and trust signals, not e-commerce keywords.
