# What is Google Tag Manager? | Yungle glossary

> Google Tag Manager lets you add and manage tracking tags on your site without editing code directly.

Source: https://yungle.ai/glossary/google-tag-manager/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · G

# Google Tag Manager

In plain words

A tool that lets you install and manage tracking tags on your site — like Google Analytics, ad pixels, or heatmap tools — without modifying the code directly. It's the starting point for any serious measurement strategy.

Example

Marketing adds a LinkedIn Insight tag and a demo-booked conversion event from Tag Manager, without a developer editing the site.

Related resources

-   Glossary

    ## Rank Tracking

    Rank tracking is monitoring where a site's pages appear in search results for target keywords over time.

    [See term](https://yungle.ai/glossary/rank-tracking)
-   Glossary

    ## Google Search Console

    Google Search Console is Google's free tool for monitoring a site's search performance and indexing.

    [See term](https://yungle.ai/glossary/google-search-console)
-   FAQ

    ## Should I Use No-Code AI Tools or Hire a Developer for Custom AI?

    No-code AI tools work well for simple, single-purpose automations you can set up and adjust yourself, and they're a reasonable starting point to test an idea cheaply. Custom development becomes worth it once you need deeper integrations across multiple systems, higher reliability at scale, or logic too specific for a no-code platform to handle cleanly. Many businesses start with no-code to validate a workflow, then move to custom development once it proves valuable enough to invest in properly.

    [See answer](https://yungle.ai/resources?type=faq#should-i-use-no-code-ai-tools-or-hire-a-developer-for-custom-ai)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

Next step

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