# What is Growth Marketing? | Yungle glossary

> Growth marketing is a data-driven approach that tests across the full funnel to drive sustainable growth.

Source: https://yungle.ai/glossary/growth-marketing/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · G

# Growth Marketing

In plain words

Growth marketing is a data-driven approach to acquiring and retaining customers that runs continuous experiments across the entire funnel, from acquisition to activation to retention, rather than focusing narrowly on top-of-funnel advertising. It treats the website itself as a growth lever alongside paid and organic channels.

Example

The team tests two homepage headlines, a new onboarding email and a referral offer in the same month, keeps what moves signups and drops the rest.

Related resources

-   Glossary

    ## Conversion Funnel

    A conversion funnel is the step-by-step path a visitor takes from first visit to becoming a customer.

    [See term](https://yungle.ai/glossary/conversion-funnel)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)
-   FAQ

    ## How Much Should I Budget for Digital Marketing Monthly?

    Most growing businesses budget 7-10% of revenue for marketing overall, with website and SEO typically making up $2,000 to $8,000+ per month depending on growth goals and competitiveness. Budget should scale with ambition, not just company size. A business trying to double revenue in a year needs a heavier marketing investment than one maintaining steady growth. Track spend against pipeline and revenue generated, not just activity, to know if the budget is right.

    [See answer](https://yungle.ai/resources?type=faq#how-much-should-i-budget-for-digital-marketing-monthly)
-   FAQ

    ## How Do I Stop Wasting Money on Bad Marketing?

    Stop spending on channels and tactics you're not measuring — if you can't tie a marketing dollar to a lead or sale, you can't tell if it's working. Audit every current marketing expense against actual outcomes: traffic, leads, conversions, revenue. Cut or pause anything without clear attribution, and redirect that budget toward channels with proven, measurable return. Most wasted marketing spend isn't bad strategy — it's spend nobody's tracking closely enough to catch.

    [See answer](https://yungle.ai/resources?type=faq#how-do-i-stop-wasting-money-on-bad-marketing)
-   Glossary

    ## Organic Traffic

    Organic traffic is visitors who arrive via unpaid search engine results.

    [See term](https://yungle.ai/glossary/organic-traffic)

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