Heatmap

In plain words

A heatmap is a visual representation of user behavior on a page, using color to show where visitors click, move their cursor, or scroll to. Heatmaps reveal whether visitors are actually seeing key content and CTAs, making them a common diagnostic tool in CRO work.

Example

A heatmap shows visitors clicking on a non-clickable screenshot, so the team turns it into a link to the product tour.

Glossary
Scroll Depth
Scroll depth measures how far down a page visitors actually scroll before leaving.
See term
Glossary
Zero-Click Search
A zero-click search is one where the searcher gets their answer directly on the results page.
See term
FAQ
Why Do I Need Web Analytics?
Web analytics show you what's actually happening on your site — where traffic comes from, what visitors do, and where they drop off — data you need to make informed decisions instead of guessing. Without analytics, every website decision is a guess. With them, you can see which pages convert, which traffic sources actually produce customers, and where CRO effort will pay off most. Analytics turn your website from a static asset into something you can systematically improve.
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FAQ
What Does a Web Designer Actually Do?
A web designer plans and creates the visual layout, user experience, and structure of a website — translating business goals and brand identity into pages that are both usable and persuasive. Good web design goes beyond aesthetics: it includes information architecture (how content is organized), UX flow (how visitors move through the site), and conversion design (how pages guide action). The best designers think like strategists first, decorators second.
See answer
Insight
Where AI Actually Fits in a B2B Website
Where AI creates real value on a B2B website (search, content workflows, data sync, qualified chat) and why a generic chatbot rarely does.
Read insight

Next step

Let's talk

Engraving of a jungle panorama with mountains — Inspired by Tulum, QROO, MX

Scroll Depth

Zero-Click Search

Why Do I Need Web Analytics?

What Does a Web Designer Actually Do?

Where AI Actually Fits in a B2B Website

Let's talk