# What is Hero Section? | Yungle glossary

> The hero section is the large, top-of-page block that introduces a site's core message.

Source: https://yungle.ai/glossary/hero-section/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · H

# Hero Section

In plain words

The hero section is the prominent block at the top of a homepage or landing page, typically combining a headline, supporting copy, an image or video, and a primary CTA. Because it sits above the fold, it carries outsized weight for both first impressions and conversion.

Example

“Websites designed for your buyers and built for your marketing team”, one line of proof and one primary button: the hero says what you do before anything else.

Related resources

-   Glossary

    ## Above the Fold

    The content visible on a page before scrolling matters for both conversion and how AI crawlers weigh page relevance.

    [See term](https://yungle.ai/glossary/above-the-fold)
-   Glossary

    ## Landing Page

    A landing page is a page built around a single conversion goal, with every element focused on one action.

    [See term](https://yungle.ai/glossary/landing-page)
-   Insight

    ## How to Structure a Homepage for AEO

    How to structure a homepage so ChatGPT, Perplexity and Google AI Overviews can understand it, extract a clear answer and cite your brand.

    [Read insight](https://yungle.ai/insights/how-aeo-changes-the-way-we-build-your-homepage)
-   FAQ

    ## How Can I Improve My Website's Conversion Rate?

    Start with your above-the-fold messaging, simplify your calls-to-action, and remove friction from forms — these three changes account for most conversion gains before anything else matters. After that, test one variable at a time: headline, CTA placement, form length. Use analytics and session recordings to see where visitors actually drop off instead of guessing. CRO is iterative — small, evidence-based changes compound over months.

    [See answer](https://yungle.ai/resources?type=faq#how-can-i-improve-my-websites-conversion-rate)
-   Insight

    ## How to Write Copy AI Answer Engines Can Quote

    A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.

    [Read insight](https://yungle.ai/insights/writing-copy-that-ai-answer-engines-can-quote)

Next step

## Let's talk

_Image: Engraving of a jungle panorama with mountains_

Inspired by Tulum, QROO, MX