Hero Section

In plain words

The hero section is the prominent block at the top of a homepage or landing page, typically combining a headline, supporting copy, an image or video, and a primary CTA. Because it sits above the fold, it carries outsized weight for both first impressions and conversion.

Example

“Websites designed for your buyers and built for your marketing team”, one line of proof and one primary button: the hero says what you do before anything else.

Glossary
Above the Fold
The content visible on a page before scrolling matters for both conversion and how AI crawlers weigh page relevance.
See term
Glossary
Landing Page
A landing page is a page built around a single conversion goal, with every element focused on one action.
See term
Insight
How to Structure a Homepage for AEO
How to structure a homepage so ChatGPT, Perplexity and Google AI Overviews can understand it, extract a clear answer and cite your brand.
Read insight
FAQ
How Can I Improve My Website's Conversion Rate?
Start with your above-the-fold messaging, simplify your calls-to-action, and remove friction from forms — these three changes account for most conversion gains before anything else matters. After that, test one variable at a time: headline, CTA placement, form length. Use analytics and session recordings to see where visitors actually drop off instead of guessing. CRO is iterative — small, evidence-based changes compound over months.
See answer
Insight
How to Write Copy AI Answer Engines Can Quote
A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.
Read insight

Next step

Let's talk

Engraving of a jungle panorama with mountains — Inspired by Tulum, QROO, MX

Above the Fold

Landing Page

How to Structure a Homepage for AEO

How Can I Improve My Website's Conversion Rate?

How to Write Copy AI Answer Engines Can Quote

Let's talk