# What is Hreflang? | Yungle glossary

> Hreflang is an HTML tag that tells search engines which language and region a page targets.

Source: https://yungle.ai/glossary/hreflang/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · H

# Hreflang

In plain words

Hreflang is an HTML attribute that tells search engines which language and geographic region a specific page version is intended for, so the correct localized page is shown to searchers in different countries. It's essential for any site running multiple language or regional versions.

Example

/en/pricing and /es-mx/precios point to each other with hreflang, so a searcher in Mexico gets the Spanish page and one in the US gets the English one.

Related resources

-   Glossary

    ## Natural Language Processing

    NLP is the branch of AI that lets computers understand, interpret, and generate human language.

    [See term](https://yungle.ai/glossary/natural-language-processing-nlp)
-   Glossary

    ## Semantic HTML

    Semantic HTML uses tags according to their meaning so search engines can understand a page's structure.

    [See term](https://yungle.ai/glossary/semantic-html)
-   Insight

    ## How to Write Copy AI Answer Engines Can Quote

    A practical guide to writing website copy that ChatGPT, Perplexity and Google AI Overviews can extract, attribute to your brand and cite.

    [Read insight](https://yungle.ai/insights/writing-copy-that-ai-answer-engines-can-quote)
-   FAQ

    ## How Do I Optimize My Website for Search Engines?

    Start with clean technical SEO — fast load times, proper heading structure, mobile responsiveness — then build content around what your actual customers are searching for. Most sites over-invest in keywords and under-invest in structure. Google needs to crawl and understand your site before content quality even matters. Fix the technical foundation first, then focus content on answering real customer questions clearly.

    [See answer](https://yungle.ai/resources?type=faq#how-do-i-optimize-my-website-for-search-engines)
-   FAQ

    ## How Is an AI Development Partner Different From a Traditional Web Agency?

    A traditional web agency builds and maintains your website's design and content; an AI development partner does that plus builds the automation and intelligence layer running behind it — lead scoring, AI chat, workflow automation, and data pipelines. The two overlap on foundational web work but diverge once you need systems that reason, respond, or act on your business data. Businesses increasingly need both under one roof, since AI features built without strong web fundamentals tend to underperform.

    [See answer](https://yungle.ai/resources?type=faq#how-is-an-ai-development-partner-different-from-a-traditional-web-agency)

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