# What is Landing Page? | Yungle glossary

> A landing page is a page built around a single conversion goal, with every element focused on one action.

Source: https://yungle.ai/glossary/landing-page/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · L

# Landing Page

In plain words

A page built around a single conversion goal — signing up, purchasing, booking a call. Unlike a general site page, every element on a landing page is focused on getting the visitor to take one specific action.

Example

A page built only for a webinar sign-up: one headline, three bullet points, a short form and no main navigation to distract.

Related resources

-   Glossary

    ## Call to Action

    A CTA is the prompt, usually a button, that tells a visitor exactly what to do next.

    [See term](https://yungle.ai/glossary/call-to-action-cta)
-   FAQ

    ## What Is CRO and Why Does My Business Need It?

    CRO (conversion rate optimization) is the process of improving your website so more of your existing visitors take action — buy, book a call, submit a form — without spending more on traffic. Most businesses focus entirely on getting more visitors and ignore what happens once people arrive. CRO fixes that gap. A 1-2% conversion rate improvement often outperforms a traffic increase, because it compounds on every visitor you're already paying to attract.

    [See answer](https://yungle.ai/resources?type=faq#what-is-cro-and-why-does-my-business-need-it)
-   FAQ

    ## How Do I Fix a Website That Isn't Making Sales?

    Start by auditing your messaging clarity, your calls-to-action, and your checkout or lead-capture flow — most non-converting sites have friction in one of these three areas. Use analytics to find where visitors actually drop off before assuming what's broken. Sometimes it's traffic quality, not the site itself. But if visitors are landing on the right pages and still not converting, the fix is almost always clarity and friction — not a full redesign.

    [See answer](https://yungle.ai/resources?type=faq#how-do-i-fix-a-website-that-isnt-making-sales)
-   Glossary

    ## Search Intent

    Search intent is the underlying goal behind a search query, whether informational, navigational, or transactional.

    [See term](https://yungle.ai/glossary/search-intent)
-   Insight

    ## Core Web Vitals for B2B Websites Explained

    What Core Web Vitals measure, the thresholds Google uses, and how to build a B2B website that stays fast after launch instead of fixing it later.

    [Read insight](https://yungle.ai/insights/core-web-vitals-for-b2b-websites)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

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