Long-Tail Keyword

In plain words

A long-tail keyword is a longer, more specific search phrase, typically three or more words, that has lower search volume than a broad keyword but signals clearer intent. Long-tail keywords are often easier to rank for and convert at a higher rate, since they match more precisely what a searcher wants.

Example

“Website redesign for B2B SaaS with Webflow CMS” has fewer searches than “website design”, but the people typing it are much closer to buying.

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