A micro-interaction is a small, contained animation or visual response triggered by a specific user action, like a button changing color on hover or a checkbox animating when checked. Thoughtful micro-interactions make an interface feel more responsive and polished without adding cognitive load.
Example
A copy-email button briefly changes to “Copied” with a check mark, so the visitor knows it worked.
Related resources
Glossary
User Interface
The user interface is the point of interaction between users and a product, shaping navigation and usability.
How to translate a brand identity into a website without losing it: design tokens, components, typography, motion and a CMS your marketing team can run.
A user-friendly website has clear navigation, fast load times, obvious next steps, and content that answers visitor questions without making them dig for it. Good UX is mostly invisible — visitors don't notice it, they just don't get frustrated. The test is simple: can someone unfamiliar with your business find what they need in under 10 seconds? If not, the structure needs work before the visuals do.
A web designer plans and creates the visual layout, user experience, and structure of a website — translating business goals and brand identity into pages that are both usable and persuasive. Good web design goes beyond aesthetics: it includes information architecture (how content is organized), UX flow (how visitors move through the site), and conversion design (how pages guide action). The best designers think like strategists first, decorators second.
