# What is Off-Page SEO? | Yungle glossary

> Off-page SEO covers ranking factors that happen away from your own website, like backlinks.

Source: https://yungle.ai/glossary/off-page-seo/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · O

# Off-Page SEO

In plain words

Off-page SEO refers to actions taken outside of a website itself to improve its search rankings, most notably earning backlinks, but also brand mentions, PR, and social signals. It works alongside on-page SEO to build a site's overall authority.

Example

A founder appears on two industry podcasts and the company is listed in a trusted directory. Neither happens on the site, but both build its authority.

Related resources

-   Glossary

    ## On-Page SEO

    On-page SEO covers everything on a page itself, like content, headings, and meta tags, that affects ranking.

    [See term](https://yungle.ai/glossary/on-page-seo)
-   Glossary

    ## Technical SEO

    Technical SEO covers the backend factors, like site speed and crawlability, that affect rankings.

    [See term](https://yungle.ai/glossary/technical-seo)
-   FAQ

    ## What Factors Impact My Website's Search Rankings?

    The biggest factors are content relevance, page speed, mobile usability, backlink quality, and technical SEO — like clean site structure and proper metadata. Google now also weighs experience and trust signals (E-E-A-T) — real expertise behind the content, not just keyword-stuffed pages. A technically solid site with genuinely useful content will consistently outrank a flashier site with thin, generic pages.

    [See answer](https://yungle.ai/resources?type=faq#what-factors-impact-my-websites-search-rankings)
-   FAQ

    ## Why Is My Website Not Ranking on Google?

    Your website likely isn't ranking due to a combination of thin or irrelevant content, weak technical SEO, slow load speed, or a lack of quality backlinks pointing to your site. Run a technical audit first — broken links, missing metadata, and slow pages are common and fixable quickly. If technical health is solid, the issue is usually content: not enough pages targeting real search intent, or content too generic to compete with more specific pages.

    [See answer](https://yungle.ai/resources?type=faq#why-is-my-website-not-ranking-on-google)
-   Insight

    ## SEO and AEO Checklist Before You Launch

    A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited.

    [Read insight](https://yungle.ai/insights/seo-aeo-checklist-before-launching-a-website)
-   Insight

    ## What Happens After Your Website Launches?

    What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.

    [Read insight](https://yungle.ai/insights/what-happens-after-your-website-launches)

Next step

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