On-page SEO covers all the elements directly on a webpage that affect its search ranking, including content quality, keyword usage, heading hierarchy, meta titles, and internal links. It's the layer of SEO a team has full, direct control over during a website build.
Example
The page targeting “B2B website agency” uses that phrase in the title, H1 and first paragraph, answers related questions and links to relevant case studies.
Related resources
Glossary
Technical SEO
Technical SEO covers the backend factors, like site speed and crawlability, that affect rankings.
Your website likely isn't ranking due to a combination of thin or irrelevant content, weak technical SEO, slow load speed, or a lack of quality backlinks pointing to your site. Run a technical audit first — broken links, missing metadata, and slow pages are common and fixable quickly. If technical health is solid, the issue is usually content: not enough pages targeting real search intent, or content too generic to compete with more specific pages.
What Services Should a Full-Service Marketing Agency Offer?
A full-service agency should cover design, development, SEO/AEO, and conversion optimization as one connected system — not siloed services that don't talk to each other. Marketing today is interconnected: your website's design affects your SEO, your SEO affects your conversion data, and your conversion data should inform ongoing design decisions. Agencies that treat these as separate departments usually produce disconnected work. Look for one team owning the full loop.
A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited.
Why luxury brands and professional services firms need SEO and AEO built on branded search, citable expertise and trust signals, not e-commerce keywords.
