# What is Page Speed? | Yungle glossary

> Page speed is how quickly a webpage's content loads and becomes usable for a visitor.

Source: https://yungle.ai/glossary/page-speed/

1.  [Resources](https://yungle.ai/resources)
2.  Glossary

Glossary · P

# Page Speed

In plain words

Page speed measures how quickly a webpage loads and becomes interactive for a visitor. It's both a direct ranking factor and a major driver of bounce rate and conversion rate, since even small delays measurably reduce the odds a visitor stays and converts.

Example

Switching hero images from PNG to AVIF and preloading the main font gets a page usable in about one second on a mid-range phone.

Related resources

-   FAQ

    ## How Fast Should My Website Load?

    Aim for under 2.5 seconds for your largest content element to load (Largest Contentful Paint) — anything past 3 seconds starts costing you visitors and search rankings. Speed is both a ranking factor and a conversion factor — every extra second of load time measurably increases bounce rate. Heavy images, unoptimized code, and bloated third-party scripts are the usual culprits. A well-built site loads fast by default.

    [See answer](https://yungle.ai/resources?type=faq#how-fast-should-my-website-load)
-   Glossary

    ## Bounce Rate

    Bounce rate is the share of visitors who leave a page without taking any further action.

    [See term](https://yungle.ai/glossary/bounce-rate)
-   FAQ

    ## Why Is My Website Not Ranking on Google?

    Your website likely isn't ranking due to a combination of thin or irrelevant content, weak technical SEO, slow load speed, or a lack of quality backlinks pointing to your site. Run a technical audit first — broken links, missing metadata, and slow pages are common and fixable quickly. If technical health is solid, the issue is usually content: not enough pages targeting real search intent, or content too generic to compete with more specific pages.

    [See answer](https://yungle.ai/resources?type=faq#why-is-my-website-not-ranking-on-google)
-   Glossary

    ## Conversion Rate Optimization

    CRO is the process of improving a website to turn more visitors into leads, customers, or sales.

    [See term](https://yungle.ai/glossary/cro-conversion-rate-optimization)

Next step

## Let's talk

_Image: Engraving of a jungle panorama with mountains_

Inspired by Tulum, QROO, MX