SERP

In plain words

SERP stands for Search Engine Results Page, the page a search engine displays after a query, including organic listings, ads, featured snippets, and increasingly, AI Overviews. Understanding SERP layout for a given keyword informs what type of content is likely to rank.

Example

The results page for “website redesign cost” shows ads, an AI Overview, a People Also Ask box and then ten organic results. Each is a chance to appear.

Glossary
Organic Traffic
Organic traffic is visitors who arrive via unpaid search engine results.
See term
Glossary
Search Intent
Search intent is the underlying goal behind a search query, whether informational, navigational, or transactional.
See term
FAQ
What's the Difference Between SEO and Google Ads?
SEO builds organic, unpaid rankings that compound over time; Google Ads buys immediate visibility that stops the moment you stop paying — they solve different problems and work best combined. Ads are ideal for immediate demand and testing what messaging converts. SEO builds a durable asset that keeps generating traffic without ongoing spend. Most mature growth strategies use ads for short-term wins while SEO builds the long-term foundation underneath.
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FAQ
What is AEO and does my site need it?
AEO (answer engine optimization) makes your content easy for ChatGPT, Perplexity and Google AI Overviews to read and quote. If people ask AI about your category, yes — we build it into every Webflow site we ship.
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Insight
What Happens After Your Website Launches?
What a website needs after launch to keep growing: maintenance, SEO and AEO, conversion work and a team that knows how it was built.
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Next step

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Engraving of a jungle panorama with mountains — Inspired by Tulum, QROO, MX

Organic Traffic

Search Intent

What's the Difference Between SEO and Google Ads?

What is AEO and does my site need it?

What Happens After Your Website Launches?

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