Site architecture is the overall structure and hierarchy of a website's pages and how they link to one another. A clean, logical architecture helps visitors navigate intuitively, helps search engines crawl efficiently, and distributes ranking authority to the pages that matter most.
Example
Home → Services → each service → related case studies and FAQs: every important page is within three clicks of the homepage.
Related resources
Glossary
Heading Hierarchy
Heading hierarchy is the logical order of H1 through H6 tags that structures a page's content.
A web designer plans and creates the visual layout, user experience, and structure of a website — translating business goals and brand identity into pages that are both usable and persuasive. Good web design goes beyond aesthetics: it includes information architecture (how content is organized), UX flow (how visitors move through the site), and conversion design (how pages guide action). The best designers think like strategists first, decorators second.
Start with clean technical SEO — fast load times, proper heading structure, mobile responsiveness — then build content around what your actual customers are searching for. Most sites over-invest in keywords and under-invest in structure. Google needs to crawl and understand your site before content quality even matters. Fix the technical foundation first, then focus content on answering real customer questions clearly.
