The map of pages your website will have before any design or development begins. It defines what pages exist, how they connect to each other, and how users navigate from one point to another. Without a sitemap, a site grows without direction.
Example
Before design starts, the sitemap lists Home, Work, three service pages, Pricing, About, Resources and Contact, and how they link together.
Related resources
Glossary
XML Sitemap
An XML sitemap is a file listing a site's pages to help search engines find and crawl them efficiently.
Do I Need Both a Web Development Partner and an AI Development Partner?
Increasingly, no — the two are converging, since most AI features (chatbots, personalization, automation) need to be built directly into your website and its data, not bolted on afterward. Splitting web development and AI development across separate vendors often creates integration friction and slower iteration, since neither side fully understands the other's system. A single partner covering both design, development, and AI capability tends to ship faster and produce more coherent systems than coordinating separate teams.
What Questions Should I Ask Before Hiring a Web Design Agency?
Ask to see real client results (not just screenshots), how they handle SEO/AEO from day one, what happens after launch, and who specifically will work on your project. Portfolios show taste, not performance. Push for outcomes — traffic, conversion rate, load speed — on past work. And clarify ownership: who owns the code, the CMS, the domain. A good agency answers this without hesitation.
