A wireframe is a simplified, low-fidelity sketch of a page's layout, showing structure and content placement without final visual design like color or typography. Wireframing lets teams agree on structure and hierarchy before investing time in full design.
Example
A grey-box wireframe of the homepage shows hero, proof, services and CTA in order, so the structure is agreed before any visual design.
Related resources
FAQ
What Does a Web Designer Actually Do?
A web designer plans and creates the visual layout, user experience, and structure of a website — translating business goals and brand identity into pages that are both usable and persuasive. Good web design goes beyond aesthetics: it includes information architecture (how content is organized), UX flow (how visitors move through the site), and conversion design (how pages guide action). The best designers think like strategists first, decorators second.
How to translate a brand identity into a website without losing it: design tokens, components, typography, motion and a CMS your marketing team can run.
What Services Should a Full-Service Marketing Agency Offer?
A full-service agency should cover design, development, SEO/AEO, and conversion optimization as one connected system — not siloed services that don't talk to each other. Marketing today is interconnected: your website's design affects your SEO, your SEO affects your conversion data, and your conversion data should inform ongoing design decisions. Agencies that treat these as separate departments usually produce disconnected work. Look for one team owning the full loop.
