# SEO and AEO Checklist Before You Launch | Yungle > A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited. Source: https://yungle.ai/insights/seo-aeo-checklist-before-launching-a-website/ 1. [Resources](https://yungle.ai/resources) 2. Insights # SEO and AEO Checklist Before You Launch A pre-launch checklist for SEO and AEO: indexing, redirects, metadata, headings, schema, performance and measurement, so a new site starts ranking and getting cited. _Image: Abstract curved bands of dark green, pink and yellow_ On this page 1. Can search engines and AI crawlers access the site? 2. Are old URLs redirected? 3. Is every page’s metadata unique? 4. Is the content ready to be cited? 5. Is it fast and accessible? 6. Is it measured? 7. How Yungle launches sites 8. Frequently asked questions 2 min read **Quick answer:** Before launching a website, check five things: it can be crawled and indexed (robots.txt, sitemap, canonicals, no leftover noindex), old URLs redirect with 301s, every page has a unique title, meta description and one H1, key pages answer buyer questions with schema, and performance and conversions are measured from day one. Most SEO problems on new sites aren’t strategy problems. They’re launch mistakes: a staging noindex left on, redirects forgotten, every page titled “Home”. This checklist is the one we run before every launch. ## Can search engines and AI crawlers access the site? - Remove staging `noindex` tags and password protection. - `robots.txt` allows the pages you want found and links to the sitemap. - An XML [sitemap](https://yungle.ai/glossary/xml-sitemap) lists only canonical, indexable URLs. - Every page has a self-referencing [canonical URL](https://yungle.ai/glossary/canonical-url). - Decide deliberately which AI crawlers you allow. ## Are old URLs redirected? Map every URL from the old site to its closest new page and add permanent 301 redirects. Include old blog posts, PDFs and campaign pages. Check that nothing important returns a 404 after launch. ## Is every page’s metadata unique? - Title tag between 30 and 60 characters, with the service category and the brand. - Meta description between 70 and 160 characters, with a benefit. - Open Graph image and text for sharing. - One H1 per page that states the topic, and a logical H2/H3 hierarchy. ## Is the content ready to be cited? - A one-sentence definition of what you do, for whom and where, on the homepage and About page. - Key pages open sections with direct answers. - FAQs where buyers ask questions, marked up with FAQPage schema. - Organization schema with consistent name, logo, location and `sameAs` profiles. - Descriptive alt text on informative images. ## Is it fast and accessible? - Core Web Vitals within Google’s thresholds on mobile. - Images in modern formats with responsive sizes. - Keyboard navigation, focus states, contrast and labels checked. ## Is it measured? - Analytics and conversion events (forms, demo requests, email clicks) firing correctly. - Search Console verified, sitemap submitted. - A baseline of rankings and AI visibility recorded on launch day, so you can show progress. ## How Yungle launches sites Every [Root](https://yungle.ai/pricing) project ships with this checklist completed and verified on the live site, and [Growth](https://yungle.ai/pricing) picks up from the baseline. Launching soon or recently launched? A [Free Growth Audit](https://yungle.ai/contact) will catch what was missed. ## Frequently asked questions **How long after launch will a new site rank?** Indexing can take days; meaningful rankings usually take months, depending on competition and content. **Do I lose SEO when I redesign my website?** Not if URLs are redirected, content that ranks is kept or improved, and the new site is technically sound. [Jorge Sahagún Founder · Yungle](https://www.linkedin.com/in/jorgesahagunniebla/) Updated OCT 2026 Share - [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fyungle.ai%2Finsights%2Fseo-aeo-checklist-before-launching-a-website) - [X](https://x.com/intent/post?url=https%3A%2F%2Fyungle.ai%2Finsights%2Fseo-aeo-checklist-before-launching-a-website&text=SEO%20and%20AEO%20Checklist%20Before%20You%20Launch) - Field notes ## One email a month. What we learn building websites. Related resources - Glossary [Technical SEO](https://yungle.ai/glossary/technical-seo) - FAQ [Why Is My Website Not Ranking on Google?](https://yungle.ai/resources?type=faq#why-is-my-website-not-ranking-on-google) - Insight · 2 min read [Website QA: What We Test Before Every Launch](https://yungle.ai/insights/website-qa-checklist-before-launch) Next step ## Let's talk _Image: Engraving of a jungle panorama with mountains_ Inspired by Tulum, QROO, MX